Assistant Director of Content Marketing - Extended Campus

Hiring Department: UIC Extended Campus

Location: Chicago, IL USA

Requisition ID: 1028826

FTE: 1

Work Schedule: Monday - Friday 9:00 am - 5:00 pm

Shift: Days

# of Positions: 1

Workplace Type: Hybrid

Posting Close Date: 1/24/2025

Salary Range (commensurate with experience): $65,000.00 - 75,000.00 / Annual Salary

About the University of Illinois Chicago

UIC is among the nation’s preeminent urban public research universities, a Carnegie RU/VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI). Through its 16 colleges, UIC produces nationally and internationally recognized multidisciplinary academic programs in concert with civic, corporate and community partners worldwide, including a full complement of health sciences colleges. By emphasizing cutting-edge and transformational research along with a commitment to the success of all students, UIC embodies the dynamic, vibrant and engaged urban university. Recent “Best Colleges” rankings published by U.S. News & World Report, found UIC climbed up in its rankings among top public schools in the nation and among all national universities. UIC has nearly 260,000 alumni, and is one of the largest employers in the city of Chicago.

Benefits eligible positions include a comprehensive benefits package which offers: Health, Dental, Vision, Life, Disability & AD&D insurance; a defined benefit pension plan; paid leaves such as Vacation, Holiday and Sick; tuition waivers for employees and dependents. Click for a complete list of Employee Benefits.

UIC is seeking an Assistant Director of Content Marketing to join our Extended Campus team. This position develops and executes the content marketing strategy to generate leads and drive enrollments for UIC Online (UIC Extended Campus). This role is responsible for the ideation, creation (writing and editing), execution, and analysis of content for UIC Online, along with monthly reporting and analysis. This position also coordinates projects with internal and external partners and service providers, and ensures that marketing is timely, within budget, and following approved messaging.

Duties & Responsibilities:

Content Marketing for UIC Online Programs:

• Manage and build overall content marketing strategy to generate leads and drive enrollment to hit annual enrollment goals.
• Copywriter, content creator, and editor for BHIS, MEng, MESA, MPA, MS Mktg, RN-BSN, UIC Online, and all future programs and partnerships.
• Create engaging and original blog posts, emails, and social media posts targeted to prospective student audience based on current trends.

Ownership of SEMRush:

• Audience research for each degree program UIC Online markets.
• Use SEMRush to find out what questions our audience is asking and develop content to answer those questions.
• Responsible for keeping project management system with editorial calendar up-to-date with projects, status, and deadlines.
• Prepare annual plan presentations recapping past years initiatives and outline strategy to hit annual enrollment goals for next year.
• Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.

Content Reports and Analytics:

• Pull monthly content reports by program.
• Track, analyze, interpret, and make recommendations based on the data.
• Present data from Google Analytics and SEMRush.

Perform other duties as assigned

Minimum Qualifications Required:

1. Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
2. One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
3. Demonstrated experience with SEMRush

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred Qualifications:

• Three (3) years of professional work experience in marketing, public relations, journalism, communications, or a related professional area.
• Strong skills in writing, editing & SEO copywriting.
• Strong project management skills.
• Critical thinker with strong problem-solving skills.
• Strong time-management skills with the ability to meet deadlines.
• Ablility to translate strategy to action.
• Ability to pull analytics reports, interpret data, and make recommendations based on the data.
• Ability to interact with various audiences, strong interpersonal and communication skills.
• Team player who knows when to ask for help.

To Apply: For fullest consideration click on the Apply Now button, please fully complete all sections of the online application including adding your full work history with specific details of your duties & responsibilities for each position held. Fully complete the education, licensure, certification and language sections. You may upload a resume, cover letter, certifications, licensures, transcripts and diplomas within the application.

Please note that once you have submitted your application you will not be able to make any changes. In order to revise your application you must withdraw and reapply. You will not be able to reapply after the posting close date. Please ensure the application is fully completed and all supporting documents have been uploaded before the posting close date. Illinois Residency is required within 180 days of employment.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.

The university provides accommodations to applicants and employees. Request an Accommodation