Job ID

Location: Mexico, City LI#Hybrid

Responsible for leading and executing point-of-sale marketing strategies to maximize sales and ensure alignment with brand policies and business objectives. Serve as the liaison between marketing strategies and point-of-sale operations, ensuring that campaigns are effective and aligned with the company's business objectives.

Major Accountabilities

Development of Commercial Strategies with the Private Access Manager

• Creation and execution of the annual trade marketing plan

• Co-design and implement trade marketing strategies to maximize sales impact

• Alignment of marketing strategies across points of sale, ensuring full coordination with brand policies and commercial objectives

Market and Competitor Analysis:

• Conduct market research and audit analysis to identify opportunities and trends

• Conduct audit analysis such as IQVIA and Close-Up to identify growth opportunities and trends. Sell-in and Sell-out Analysis

• Evaluate the effectiveness of implemented strategies, making adjustments based on the results obtained

Cross-Functional Cooperation:

• Collaborate with sales, marketing, finance, and compliance teams to ensure effective implementation of strategies

Financial Management:

• Manage budgets and resources for trade marketing activities

• Ensure a positive return on investment (ROI) and sales growth

• Sales growth for each brand vs. PY driven by a sound investment strategy.

Point-of-Sale Activities:

• Plan and coordinate in-store activities.

• Oversee the implementation of product strategies.

• Train sales staff and monitor the performance of point-of-sale activities.

• Monitor and evaluate the performance of point-of-sale activities, making necessary adjustments to optimize results.

Soft Skills:

• Effective Communication.

• Strategic Thinking.

• Teamwork.

• Innovation and Creativity.

• Strong analytical skills.

Experience Requirements:

• Bachelor's degree in marketing, Business Administration, or a related field.

• Experience in trade marketing or commercial marketing roles.

• Proven experience developing and executing marketing plans.

• In-depth knowledge of market analysis and auditing tools such as IQVIA and Close Up.

• Experience in budget management and financial analysis.

• Ability to work in cross-functional teams and collaborate with different departments.

• Advanced English preferred

Benefits and rewards

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

International

Innovative Medicines

Mexico

INSURGENTES

MX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.

Sales

Full time

Regular

No