Job Title: Marketing Technologist, Product Owner

Experience: 8-12 years

Location: Gurugram

Position type: Full time

Timing: 1pm – 10pm (IST)

Overview: We are seeking a skilled Marketing Technology Product Owner to join our dynamic team. This role marketing and technology, requiring a unique blend of expertise in both domains. The ideal candidate will be responsible for owning marketing technology from planning through implementation and ongoing

Key Responsibilities:

Strategy & Planning:

• Lead the planning, development, and implementation of marketing technology solutions

• Define and prioritize the product backlog for marketing area of focus

• Develop and maintain a strategic roadmap for martech solution areas

• Monitor industry trends and emerging technologies in the MarTech space

• Evaluate and recommend new marketing technologies to improve effectiveness and efficiency

Technology Management

• Collaborate with cross-functional teams to identify marketing technology needs and opportunities in area of specialization

• Gather requirements from stakeholders and translate them into user stories

• Partner with JLL Dev team or vendors for sprint planning, backlog grooming, and sprint retrospectives as needed

• Collaborate with development teams (JLL and Vendors) to ensure timely and high-quality feature delivery

• Manage user roles, permissions, and licenses across the MarTech stack

• Ensure data integrity and compliance with regulations and company policies

• Collaborate with JLLT on API integrations and data flows

• Create and monitor KPIs and usage reports

• Manage relationships with vendors and technology partners

• Stay up to date on product roadmaps and be a voice for JLL on ensuring our products continue to develop and evolve

Documentation & Training

• Develop and maintain documentation for marketing technology systems and processes

• Provide technical guidance and training on MarTech tools to marketing team members

Required Skills and Qualifications:

• Bachelor’s degree in marketing, Computer Science, Information Technology, or a related field

• 5-10 years of experience in marketing technology roles

• Strong understanding of marketing principles and strategies

• Proficiency in marketing automation platforms, CRM systems, creative, and analytics tools

• Experience with content management systems and digital asset management

• Knowledge of AI and machine learning applications in marketing

• Familiarity with data privacy regulations and best practices

• Excellent analytical and problem-solving skills

• Strong project management abilities

• Effective communication skills, both written and verbal

• Ability to translate technical concepts to non-technical stakeholders

• Proficient in building out technical user stories for developers

Key Competencies:

• Strategic thinking and ability to align technology solutions with marketing objectives

• Adaptability and willingness to learn new technologies and methodologies

• Strong attention to detail and commitment to data accuracy

• Collaborative mindset and ability to work effectively in cross-functional teams

• Proactive approach to identifying and solving problems

• Ability to manage multiple projects and priorities in a fast-paced environment

Preferred Qualifications:

• Master's degree in marketing, Business Administration, or a related technical field

• Certifications in relevant marketing technologies or methodologies (e.g., Marketo, Salesforce, Agile)

• Experience with API integrations and basic programming skills

• Knowledge of marketing attribution models and measurement frameworks

This position offers an exciting opportunity to shape the future of our marketing technology landscape and drive innovation in our marketing practices. The successful candidate will play a crucial role in leveraging technology to enhance our marketing capabilities and drive business growth.