JLL empowers you to shape a brighter way.

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

Responsibilities

• Be the APAC marketing owner defining a short- and long-term GTM strategy for Work Dynamics Technology solutions, owning and executing optimal marketing programs and delivering against this strategy;
• Define geo-specific marketing plans that support the regional sales strategy; developing and implementing new and existing customer pipeline creation and acceleration sales plays and programs jointly with sales, field marketing, partners, and subject-matter experts;
• Strategize, build, and execute integrated field campaigns that involve digital marketing, email marketing, direct mail marketing, and other channels, as required, with a goal of increasing brand awareness locally/regionally, and driving leads and MQLs for tech and sustainability offerings that improve the value and performance of our accounts/client’s real estate;
• Manage account-based marketing activities, in partnership with sales including but not limited to, identifying target accounts, developing strategy, executing campaigns, accelerating existing sales opportunities, and deepen our existing customer relationships.
• Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event nurture strategy to increase engagement, response rates, leads to the business. Forecast, measure, analyze and report on impact of in-person/virtual events & programs.
• Help APAC technology sellers and business development teams with content conceptualisation and creation for email nurture campaigns, talk tracks, webinars, live events etc. Interlock to create consistent experience across marketing and outbound prospecting campaigns
• Produce and manage a regional/field marketing calendar that includes regional/local activations, paid/earned media, and support around regional/national campaigns (in-reach/outreach).
• Collaborate with regional/global marketing COEs to develop metrics to measure the success of marketing programs. This includes benchmarked ROI metrics by working with the sales and demand generation teams, managing, and analysing campaign data in Salesforce.
• Identify opportunities to improve marketing and program effectiveness through better audience.
• Manage regional/field marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, media spend etc. working closely with field marketing teams.
• Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings. Segmentation, account targeting, messaging, marketing techniques, PR, and processes.
• Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs.
• Providing intel and market intelligence from different markets/industries in terms of audience pain points/trends. Conduct relevant market scans/industry sizing prior to running campaigns/BDR out reaches.
• Interface with sales to determine sales enablement needs, and work with sales enablement team to develop tools, training, and content.
• Evaluate, select, and work with vendors to help translate goals into deliverables and results.
  

Qualifications

• Singapore for role base.
• English fluency is essential.
• BS in marketing or business, MBA preferred.
• 8+ years of B2B/SaaS product marketing experience
• 3+ years of B2B field marketing leadership experience
• Experience working in commercial real estate industry is a plus.
• Proven experience working with sales teams to formulate and operationalise programs that drive sales.
• Excellent project and time management skills
• Ability to demonstrate track record of success in all key areas of responsibility.
• Highly motivated individual who thrives in a fast-paced team environment and is adaptable to changing market and organisational requirements.
• Experience building, executing, and scaling cross-functional marketing programs.

Location:

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!

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